Press Release: INEOS raises £1,000 for The Daily Mile Foundation
The Daily Mile Foundation’s primary sponsor, INEOS, has raised £1,000 for the charity as part of their Tour de France-style cycling challenge this summer.
INEOS employees cycled a combined distance of an astonishing 321,000 kilometres – equal to a distance of over seven times around the globe. A total of £41,000 was raised for various children’s charities by INEOS teams in their respective worldwide locations.
The teams aimed to match the distance travelled for each stage of the 21-day Tour de France in July. Not only did they achieve this, but they also more than doubled the kilometres required. The kilometres were racked up by employees cycling both in their leisure time as well as for their daily commutes to and from the INEOS offices in Belgium, France, Germany, Switzerland, the US and the UK. One employee, Stéphane Frigiolini from Tavaux, France, completed the entire distance of a staggering 3,540 kilometres, in 23 days.
Each team was able to donate £1,000 to a children’s charity of their choice, with the London team choosing The Daily Mile Foundation. Elaine Wyllie, founder of The Daily Mile, said: “I’d like to thank all those who took part in the recent INEOS cycling challenge and, in the process, helped to raise £1,000 for The Daily Mile Foundation – all very impressive!”
John Mayock, Project Manager at INEOS’ headquarters in London, commented: “The response we’ve seen from our employees has been inspiring. We never expected the sheer scale of riders taking up the challenge, and I am so proud of everyone who has contributed and taken part. Not only have we raised a huge amount for charity, but many participants have been encouraged to take up cycling for the first time in many years. It has been an enormous team effort.”
The Daily Mile is an initiative that encourages children to run or jog/walk for 15 minutes in their nursery and primary schools during class time. The profoundly simple and free initiative has been shown to increase fitness, concentration and overall health and wellbeing in pupils. So far, the grassroots movement, that officially took off as a foundation in 2015, has been taken up by over 3,000 schools worldwide. Money raised for The Daily Mile Foundation will go towards assisting the charity to encourage new schools to begin the initiative at the start of the upcoming school year.
For media enquiries, please contact The Daily Mile Foundation’s Media Agency, Media Zoo on (+44)207 384 6980, at Joseph@mediazoo.tv